Inclusions: Colour Considerations

ILC Colour Considerations - 4 jars of colour inclusions

Colour has a strong history of connection to the perception of taste and flavour. It also emphasises or de-emphasises features within a product.

Are you looking for something that blends in/matches the product being developed?

Would a bright and vibrant/contrasting colour that stands out add excitement for the customer?

What market is this product to be sold in? Colour has various meanings and excitement levels depending on the location and market you are targeting the product to. There is even research that says various demographics amongst those regions may have colour preferences and their own colour associations.

Cherry Chip on two different colours of milkshake - Contrast Example
An example of similar and contrasting colour inclusions (relative to other colours in the product) on a milkshake.

Perhaps you are looking to match a product already in the market for a new “mash-up/crossover” or are wanting something that matches a specific mood.

Our team have years of practical knowledge and experience with colours, colouring foods and their performance within food inclusions. If you are not sure the best way to implement colour in your project or are interested in discussing very specific colour needs, one of our team would be happy to help.

Further reading:

On the psychological impact of food colour –

Individual Differences in the Perception of Colour Solutions –

How Colour Affects Your Perception of Food –

Food colours: Why do they matter? –

Handbook on Natural Pigments in Food and Beverages –

Food Coloring – Wikipedia –

Eating with Your Eyes: The Chemistry of Food Colorings –